MISSISSAUGA, ON, November 13, 2018 – New for 2019, BASF is pleased to introduce Serifel^TM, an innovative, new fungicide with three modes of action to target powdery mildew and botrytis in grapes.

BASF believes Serifel’s strong performance, low use rate and the company’s research-based understanding of how to maximize its performance will make Serifel fungicide an excellent addition to growers’ current disease management programs. “Serifel is an excellent fungicide that just happens to be a biological,” says Scott Hodgins, horticulture crop manager with BASF.

“Serifel provides an opportunity for BASF to increase growers’ confidence level of biologicals. We have conducted extensive research that allows us advise customers on when and how to apply Serifel under the actual field conditions they face every day.”

Whether it is used as a tank-mix or rotation partner with products like Kumulus^®, Sercadis^® or Vivando^®, Serifel compliments established disease management programs, offering enhanced performance as well as alternate modes of action for resistance management. Serifel can also be used for organic production.

For more information about Serifel fungicide or other BASF crop protection products, please visit AgSolutions.ca/horticulture or contact your retailer.

About BASF’s Agricultural Solutions division

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2017, our division generated sales of €5.7 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com

Media Relations
Scott Hodgins
Tel: 519-281-6898
E-mail:Scott.Hodgins@basf.com