Ottawa, ON – Oct. 20, 2021 – 4-H is celebrating Show Your 4-H Colours this November 3, as part of 4-H Month, with youth members, volunteer leaders, alumni, and supporters showing their pride in being part of this 108-year-old community.

This annual celebration is an opportunity for the 4-H community to wear their 4-H green and come together to showcase the positive impacts the 4-H program is making in Canada and abroad.

Together with our national Show Your 4-H Colours partner, BASF Agricultural Solutions Canada, we encourage you to join the fun and come together to spread awareness and support the great things 4-H’ers are doing in their communities, country, and around the world.

One way 4-H’ers will celebrate now and throughout the month of November is with a limited-edition fundraising t-shirt available on the 4-H Canada Store. Sales of the “Inspired to Lead” t-shirt raise important funds to support the 4-H movement. $4 from the sale of each t-shirt will go directly to 4-H provincial organizations to provide meaningful opportunities for youth across Canada with all remaining proceeds going to the 4-H Foundation. As 4-H Canada’s Community Engagement & Communications Pillar partner, BASF has stepped up to demonstrate their commitment to mobilizing Canadians to wear green, celebrate, and give back to 4-H, through the purchase of over 600 Show Your 4-H Colours limited-edition t-shirts which will help to further support provincial 4-H organizations across the country. 

Canadians will also see twenty-five landmarks lit up in iconic 4-H green on November 3, to commemorate Show Your 4-H Colours Day. Landmarks across the country participating include, but are not limited to, the CN Tower (Toronto), Calgary Tower (Calgary), Canada Place Sails of Light (Vancouver), and Halifax City Hall (Halifax).

“Show Your 4-H Colours is our annual celebration of 4-H in Canada, and we’re proud to work with BASF as both a generous partner, and as participants who show their 4-H pride along with all of our members, volunteers, and alumni,” said Shannon Benner, 4-H Canada Chief Executive Officer. “Collectively we’re working towards awareness and a groundswell of support for the amazing opportunities we give youth members each year.”

“We couldn’t be prouder to support 4-H Canada and celebrate the community-building spirit 4-H fosters among youth and adults—a sentiment that is shared across the agriculture industry,” said Jonathan Sweat, Vice President, BASF Agricultural Solutions Canada. “On November 3, we’ll wear our 4-H Colours t-shirts with pride as we join supporters from across the country in honouring the contributions 4-H’ers make every day of the year.”

Visit showyour4hcolours.ca to find out more about #ShowYour4HColours, and how you can get involved in spreading the word, giving back, and helping to turn the country green in support of 4-H this November. Please visit the 4-H Canada Store to purchase the t-shirt at shop.4-h-canada.ca with free shipping this year thanks to AdFarm, the designer of the t-shirt.

About Show Your 4-H Colours
Established in 2007, this annual campaign celebrates everything that is 4-H while giving back to 4-H. As a movement, we believe there are countless ways to celebrate 4-H and to give back to the program, and we are encouraging members of the 4-H community and beyond to explore how to do that. By wearing green, celebrating, and giving back, you are showing your 4-H colours. Together, we are making a difference in Canadian communities by inspiring youth to “Learn To Do By Doing”.

About 4-H Canada
For over 100 years, 4-H Canada has been one of the most highly respected positive youth development organizations in Canada. 4-H in Canada has close to 23,500 members and more than 8,500 volunteer leaders. Our goal is to help young Canadians “Learn To Do By Doing” in a safe, inclusive and fun environment. We believe in nurturing responsible, caring and contributing youth leaders who are committed to positively impacting their communities across Canada and around the world. To learn more about 4-H Canada, please visit 4-h-canada.ca and follow our Facebook , Twitter and Instagram pages.

About BASF’s Agricultural Solutions division
BASF Canada Agricultural Solutions, headquartered in Calgary, Alberta, has over 625 employees who work at one of three production facilities across Canada including: Lethbridge, Saskatoon, and Regina, or one of several research farms across the Canadian prairies. Agricultural Solutions is the largest division of BASF Canada Inc., working closely with the regional Agricultural Solutions team, collaborating on research and product development that benefits North American growers. To find out more about BASF Canada Agricultural Solutions, visit www.agsolutions.ca or follow us on Twitter www.twitter.com/BASFAgSolutions.

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2020, our division generated sales of €7.7 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

About BASF
BASF Canada Inc., headquartered in Mississauga, Ontario, has over 1,200 employees at production facilities and offices located across Canada. BASF Canada is a subsidiary of BASF SE, and an affiliate of BASF Corporation. To find out more about BASF’s activities in Canada, visit www.basf.com/ca or follow us on Twitter www.twitter.com/basfcanada.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

Elizabeth Jarvis
Chief Marketing Officer
4-H-Canada
613-809-7141
ejarvis@4-h-canada.ca

Kasia Kistelski
Social Media and Public Relations Manager
BASF Canada Agricultural Solutions
403-589-8178
kasia.kistelski.partners@basf.com