InField Innovation Tours invites users to explore BASF solutions that can help maximize the potential of every acre
CALGARY, ALBERTA, July 27, 2020 – Today, BASF Agricultural Solutions has launched InField Innovation Tours in Canada; a new, interactive tour experience enabling growers to virtually visit trial sites across the country, learn about new, innovative solutions for 2021 and see how products are performing.
"With COVID-19 creating significant challenges for all Canadians, our initial focus this spring was ensuring the seed and crop protection products our customers rely on continued to be delivered in a safe and timely manner," said Justin Gayliard, Senior Manager, Customer Solutions, BASF Agricultural Solutions Canada. "Then, our focus quickly turned towards identifying a way to meaningfully connect with our customers and provide them a way to not only explore products that will help overcome agronomic challenges, but receive the advice and technical expertise they have come to rely on each season from our BASF team."
As a company focused on innovation, BASF runs hundreds of performance trial sites across Canada each year. Through the new virtual platform, accessible at www.AgSolutions.ca/InfieldInnovations, visitors can tour five BASF research farms as well as search performance results at a more localized level via an interactive map. Navigable by crop or solution, users will be able to:
With content added throughout the season, this online tour expands on the snapshot-in-time vantage point of an in-person tour, enabling visitors to see how products perform over time in season and at any point throughout the year.
BASF has long been a leading company in agricultural innovations, giving Canadian growers the support and tools needed from seeding through to harvest. InField Innovation Tours will be integrated into BASF’s annual program, providing a way for customers from across the country to step into multiple BASF trial sites – and as close to new innovations – as possible.
About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2019, our division generated sales of €7.8 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.
BASF Canada, headquartered in Mississauga, Ontario, has over 1,200 employees at production facilities and offices located across Canada. BASF Canada is a subsidiary of BASF SE, and an affiliate of BASF Corporation. To find out more about BASF’s activities in Canada, visit www.basf.com/ca or follow us on Twitter www.twitter.com/basfcanada.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.