• BASF to bring unique InVigor experience to western Canadian baseball stadiums

CALGARY, ALBERTA, June 27, 2023 – Whether it leads to a bumper crop or a championship title, we’re all hoping for a great season. This summer, BASF Canada Agricultural Solutions (BASF) is teaming up with western Canadian baseball teams to bring the InVigor^® Series to three baseball games across the Prairies.

“We’re thrilled to partner with three western Canadian teams this summer to deliver the InVigor Series game day experience,” says Brent Collins, Head of Seeds & Traits ­– Canada at BASF. “As the leading canola brand in Canada, we share the same goal with growers and with baseball players—bringing excellence to the field.

“There’s a surprising number of similarities between baseball and farming. Each is a season-long pursuit with the foundation for success formed around strategy, planning and performance. Both players and growers strive to find a balance between risk and reward.”

BASF will join the Western Canadian Baseball League (WCBL) and the American Association of Professional Baseball (AAPB) as a game day host at three InVigor-themed baseball games across Western Canada:

• Lethbridge, AB (Thursday, July 13, 2023) – Moose Jaw Miller Express @ Lethbridge Bulls, WCBL 
• Swift Current, SK (Sunday, July 23, 2023) – Brooks Bombers @ Swift Current 57s, WCBL 
• Winnipeg, MB (Saturday, August 26, 2023) – Kansas City Monarchs @ Winnipeg Goldeyes, AAPB

“Community investment is a priority for us at BASF and we have seen the connection baseball has to rural and farming communities. Baseball is an important pastime for our customers, retailers and representatives, and these leagues enrich the rural areas they operate in,” adds Collins.

The robust InVigor hybrid canola lineup from BASF has a fit for every field. Swing for the fences and harvest your full potential with InVigor’s high-yielding hybrids, clubroot resistant genetics and industry-leading patented Pod Shatter Reduction technology.

Growers can stay up to date on InVigor trials happening across the Prairies using BASF’s trial results tool. For more information on InVigor hybrid canola or the InVigor Series baseball games, please reach out to your local BASF Canada representative.

About BASF’s Agricultural Solutions division

Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population while reducing environmental impacts. Working with partners and agricultural experts and by integrating sustainability criteria into all business decisions, we help farmers to create a positive impact on sustainable agriculture. That’s why we invest in a strong R&D pipeline, connecting innovative thinking with practical action in the field. Our portfolio comprises seeds and specifically selected plant traits, chemical and biological crop protection, solutions for soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we strive to find the right balance for success – for farmers, agriculture and future generations. In 2022, our division generated sales of €10.3 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

About BASF 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.

Media Relations contact

Tabetha Boot

Phone: 403-461-1253

Email: Tabetha.boot@basf.com

BASF Canada Agricultural Solutions
510 - 28 Quarry Park Blvd SE
Calgary, AB T2C 5P9
www.agsolutions.ca