Calgary, Alberta September 24, 2026 – BASF Agricultural Solutions announced organizational and leadership changes designed to further strengthen its customer focus, simplify decision-making processes, and support the company's continued transformation into a standalone business.
The changes mark an important milestone in BASF Agricultural Solutions' journey toward greater strategic, financial, and operational flexibility as the business advances its preparations for operating as an independent company.
As part of the new setup, BASF Agricultural Solutions will strengthen its global strategic steering and local commercial execution to enable faster and more customer-focused decisions. The future organization will also further reinforce the company's Crop Systems approach, connecting innovations, products, and services into integrated solutions that support farmers from seed to harvest.
In connection with these changes, BASF Agricultural Solutions also announced that Joel Johnson will assume the role of Vice President, BASF Agricultural Solutions Canada, effective October 1, 2026.
“Canada is home, and I am incredibly excited to return and lead this business,” said Joel Johnson. “Canada is a very important market for BASF Agricultural Solutions globally and I look forward to working closely with the team as we build on our strong foundation and keep our customer’s the centre of our focus as we evolve and prepare for the next chapter of our transformation journey.”
“It has been a privilege to lead this team and work alongside our customers and partners across Canadian agriculture these past few years,” said Leta LaRush. “With an impressive range of experience from sales, marketing, and business leadership Joel understands the Agricultural Solutions business from a local and global perspective and shares the team’s commitment to putting customers at the centre of our decisions. I am confident that our employees and customers will be in good hands as [they] lead the Canadian business into its next chapter.”
Leta LaRush will assume the role of Senior Vice President, BASF Agricultural Solutions United States, effective October 1, 2026.
The new global setup is expected to become effective on January 1, 2027. BASF Agricultural Solutions remains committed to serving customers and partners worldwide with innovative products and solutions across the whole crop cycle and tailored to their needs.
About BASF Agricultural Solutions
Everything we do, we do for the love of farming. Farming is fundamental to provide sufficient and affordable food for a rapidly growing population, while reducing environmental impacts. That’s why we are working with partners and experts to integrate sustainability criteria into all business decisions.
With €990 million in 2025, we invest in a strong R&D pipeline, and our solutions are purpose-designed for different crop systems. Connecting seeds and traits, crop protection products, digital tools, and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and stakeholders along the value chain. In 2025 our business generates sales of €9.6 billion. For more information, please visit agriculture.basf.us or our social media channels.
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 13,300 employees in North America and had sales of $18.1 billion in 2025. For more information about BASF’s North American operations, visit www.basf.com/us.
At BASF, we create chemistry for a sustainable future. Our ambition: We want to be the preferred chemical company to enable our customers’ green transformation. We combine economic success with environmental protection and social responsibility. Around 95,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises, as core businesses, the segments Chemicals, Materials, Industrial Solutions, and Nutrition & Care; our standalone businesses are bundled in the segments Surface Technologies and Agricultural Solutions. BASF generated sales of around €60 billion in 2025. BASF shares are traded on thestock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.