Flag of Canada

Enter a valid Canadian postal code

Choose your language
Choose your region

BASF Canada Agricultural Solutions appoints Bill Baxter as Director of Sales


CALGARY, ALBERTA, June 13, 2023 – BASF Canada Agricultural Solutions has announced the newest addition to their Canadian Leadership Team with the hire of Bill Baxter as Director of Sales. Baxter was most recently Director of Commercial Excellence for BASF Agricultural Products North America.


In this role, Baxter will lead BASF’s team of sales professionals and the advancement of the sales function within Canada. Baxter will be located in Calgary, Alberta, and assumes the role starting July 1, 2023.


“Bill has shown excellent leadership in his career with BASF, and we look forward to seeing his impact on further empowering the sales team to support our retail channel partners and Canadian farmers with the tools and agronomic support they need to succeed,” says Jonathan Sweat, Vice President, Business Management for BASF Canada Agricultural Solutions.


Baxter brings over 35 years of agricultural sales and marketing to the position, including nearly 25 years with BASF. His deep roots in agriculture make him an excellent fit for the role.


“This opportunity allows me to return to an area that I truly love—sales and serving our farmer customers and retail channel partners,” says Baxter. “The incredible portfolio and future innovation in Canada are compelling and I am thrilled to be joining this talented and dedicated team.”


For more information about the BASF Canada Agricultural Solutions team and portfolio, visit agsolutions.ca.



About BASF’s Agricultural Solutions division

BASF Canada Agricultural Solutions, headquartered in Calgary, Alberta, has over 625 employees who work at one of three production facilities across Canada including: Lethbridge, Saskatoon, and Regina, or one of several research farms across the Canadian prairies. Agricultural Solutions is the largest division of BASF Canada Inc., working closely with the regional Agricultural Solutions team, collaborating on research and product development that benefits North American growers. To find out more about BASF Canada Agricultural Solutions, visit www.agsolutions.ca or follow us on Twitter www.twitter.com/BASFAgSolutions.


Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population while reducing environmental impacts. Working with partners and agricultural experts and by integrating sustainability criteria into all business decisions, we help farmers to create a positive impact on sustainable agriculture. That’s why we invest in a strong R&D pipeline, connecting innovative thinking with practical action in the field. Our portfolio comprises seeds and specifically selected plant traits, chemical and biological crop protection, solutions for soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we strive to find the right balance for success – for farmers, agriculture and future generations. In 2022, our division generated sales of €10.3 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.


About BASF 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.

Portrait of Bill Mathers

Media Relations contact

Tabetha Boot

Phone: 403-461-1253

Email: Tabetha.boot@basf.com


BASF Canada Agricultural Solutions
510 - 28 Quarry Park Blvd SE
Calgary, AB T2C 5P9