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CFL and BASF Partner to Recognize Canadian Farmers

  • Canadian farming community to be celebrated throughout the 2022 season


CALGARY, ALBERTA, July 19, 2022 – The Canadian Football League (CFL) and BASF Canada Agricultural Solutions (BASF) are partnering to shine the spotlight on the country’s farming communities, highlight the importance of Canadian agriculture, and celebrate the 25th anniversary of InVigor® hybrid canola.


“We’re proud to partner with BASF to recognize Canadian farmers and their families,” said Tyler Mazereeuw, Chief Revenue and Marketing Officer at the CFL. “At the heart of Canadian agriculture are the same values that we champion at the league – hard work, determination and service to the community. Farmlands and football fields are rooted in the same love for this country and the people who call it home.”


To help celebrate Canadian farmers, CFL fans and BASF customers can take part in the InVigor Salute to Farmers contest. Launching this August and running throughout the 2022 regular season and the Grey Cup Playoffs, people are invited to share the stories of farmers and their families, and their incredible impacts on their local communities. One family will be invited to the 109th Grey Cup in Saskatchewan, where their tremendous efforts in support of the country will be recognized in front of a championship-level crowd at Mosaic Stadium.


“Canadian farmers are the reason for the success of InVigor hybrid canola,” said Brent Collins, Head of Seeds & Traits, BASF Canada. “Together we’ve grown over the past 25 years and during this anniversary milestone, we want to take a moment to say thank you and recognize all Canadian farmers do to help build their communities and the agriculture industry in Canada.”


As part of the partnership, the iconic Grey Cup trophy will be making a special appearance at the BASF booth at Ag in Motion 2022 – Western Canada’s Outdoor Farm Expo from July 19-21 in Saskatchewan.


“Canadian farmers are the champions of the agricultural industry, not just here in Canada but across the world,” continued Collins. “Celebrating and thanking InVigor growers is incredibly important to us, and we hope that bringing our country’s most storied trophy to Ag in Motion provides our growers with a fun and unique opportunity that helps to show our appreciation of them.”



Always read and follow label directions.
InVigor® is a registered trade-mark of BASF, used under license by BASF Canada Inc. © 2022 BASF Canada Inc.


About BASF’s Agricultural Solutions division

BASF Canada Agricultural Solutions, headquartered in Calgary, Alberta, has over 625 employees who work at one of three production facilities across Canada including: Lethbridge, Saskatoon, and Regina, or one of several research farms across the Canadian prairies. Agricultural Solutions is the largest division of BASF Canada Inc., working closely with the regional Agricultural Solutions team, collaborating on research and product development that benefits North American growers. To find out more about BASF Canada Agricultural Solutions, visit www.agsolutions.ca or follow us on Twitter www.twitter.com/BASFAgSolutions. 
Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population while reducing environmental impacts. Working with partners and agricultural experts and by integrating sustainability criteria into all business decisions, we help farmers to create a positive impact on sustainable agriculture. That’s why we invest in a strong R&D pipeline, connecting innovative thinking with practical action in the field. Our portfolio comprises seeds and specifically selected plant traits, chemical and biological crop protection, solutions for soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we strive to find the right balance for success – for farmers, agriculture and future generations. In 2021, our division generated sales of €8.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.


About BASF

BASF Canada Inc., headquartered in Mississauga, Ontario, has over 1,200 employees at production facilities and offices located across Canada. BASF Canada is a subsidiary of BASF SE, and an affiliate of BASF Corporation. To find out more about BASF’s activities in Canada, visit www.basf.com/ca or follow us on Twitter www.twitter.com/basfcanada


BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,700 employees in North America and had sales of $25.9 billion in 2021. For more information about BASF’s North American operations, visit www.basf.com/us.


At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €78.6 billion in 2021. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.


​Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as, elite sport. To stay up to date with CFL news, visit CFL.ca.

BASF Media Contact

Tabetha Boot

Communications Manager

(403) 461-1253



CFL Media Contact

Lucas Barrett

Senior Director, Communications and Public Affair

(416) 865-4066