Ottawa, ON – Oct. 26, 2020 – 4-H Canada invites you to Show Your 4-H Colours this November with an exciting celebration inviting 4-H supporters to wear green, celebrate, and give back to one of Canada’s most longstanding and impactful youth organizations.

From purchasing a limited-edition fundraising t-shirt to wear on November 4 for Show Your 4-H Colours Day to visiting a Canadian landmark lit in green, there are many ways to get involved. Visit showyour4hcolours.ca for full details.

Together with our national Show Your 4-H Colours partner, BASF Agricultural Solutions Canada, we encourage you to join the fun and come together to spread awareness and support the great things 4-H’ers are doing in their communities, country, and around the world.

As 4-H Canada’s Community Engagement & Communications Pillar partner, BASF has stepped up to demonstrate their commitment to mobilizing Canadians to wear green, celebrate, and give back to 4-H.

“We are proud to partner with a company that has such strong 4-H roots and is so committed and engaged in the 4-H movement,” said Shannon Benner, 4-H Canada Chief Executive Officer. “Not only is BASF generously supporting 4-H in Canada at the national and provincial level, they are actively participating in 4-H initiatives to heighten awareness of the lasting impact 4-H has in inspiring youth and supporters alike to make the world a better place.”

With many BASF staff involved in the 4-H movement as alumni, leaders, or supporters, they will be joining up with the 4-H Canada Youth Advisory Committee to speak out on social media through a Show Your 4-H Colours video series. In early November, check out the videos to hear engaging storytellers share why they are “Proud to Show My 4-H Colours.”

In addition, through the purchase of over 900 Show Your 4-H Colours limited-edition t-shirts, BASF has provided more than $3,700 to provincial 4-H organizations across the country. BASF staff will proudly wear the tees on Show Your 4-H Colours Day.

“We couldn’t be prouder to support 4-H Canada and celebrate the community-building spirit 4-H fosters among youth and adults—a sentiment that is shared across the agriculture industry,” said Jonathan Sweat, Vice President, BASF Agricultural Solutions Canada. “On November 4, we’ll wear our 4-H Colours t-shirts with pride as we join supporters from across the country in honouring the contributions 4-H’ers make every day of the year.”

About Show Your 4-H Colours

Established in 2007, this annual campaign celebrates everything that is 4-H while giving back to 4-H. As a movement, we believe there are countless ways to celebrate 4-H and to give back to the program, and we are encouraging members of the 4-H community and beyond to explore how to do that. By wearing green, celebrating, and giving back, you are showing your 4-H colours. Together, we are making a difference in Canadian communities by inspiring youth to “Learn To Do By Doing”.

Visit showyour4hcolours.ca to find out more about #ShowYour4HColours, and how you can get involved in spreading the word, giving back, and helping to turn the country green in support of 4-H this November.

About 4-H Canada

For over 100 years, 4-H Canada has been one of the most highly respected positive youth development organizations in Canada. 4-H Canada has close to 23,500 members and more than 8,500 volunteer leaders. Our goal is to help young Canadians “Learn To Do By Doing” in a safe, inclusive and fun environment. We believe in nurturing responsible, caring and contributing youth leaders who are committed to positively impacting their communities across Canada and around the world. To learn more about 4-H Canada, please visit 4-h-canada.ca and follow our Facebook, Twitter and Instagram pages.

About BASF’s Agricultural Solutions division

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2019, our division generated sales of €7.8 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

About BASF

BASF Canada, headquartered in Mississauga, Ontario, has over 1,200 employees at production facilities and offices located across Canada. BASF Canada is a subsidiary of BASF SE, and an affiliate of BASF Corporation. To find out more about BASF’s activities in Canada, visit www.basf.com/ca or follow us on Twitter www.twitter.com/basfcanada.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

For more information, media may contact:

Jessie Christie
Marketing and Communications Director
4-H Canada
613-316-5422
communications@4-h-canada.ca

Tabetha Boot
Senior External Communications
BASF Canada Agricultural Solutions
403-461-1253
tabetha.boot@basf.com