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Oleta LaRush appointed Vice President, Business Management BASF Canada Agricultural Solutions


CALGARY, ALBERTA, Sept 29, 2023 – BASF Canada Agricultural Solutions has announced Oleta (Leta) LaRush will assume responsibility for BASF Canada Agricultural Solutions, effective November 1, 2023. In this role, Leta will lead Canadian operations and the Canadian Leadership Team for the agriculture division at BASF and will join the North American Leadership team. She will also continue to serve as a member of the BASF Canada board of directors.


“Leta has spent numerous years working within BASF Canada and Agricultural Solutions both in Canada and Australia and her customer focus and passion for agriculture makes her an excellent fit for the role,” says Paul Rea, Senior Vice President, Agricultural Solutions North America.


“One of the reasons I most love the agricultural industry is because it’s a people industry,” says LaRush. “With the foundation of our incredible portfolio and innovation pipeline, I’m excited to help build on how BASF supports our customers as a leader in the industry. Stewarding the continued evolution of a holistic customer experience to support the success of our farmer customers and retail channel partners will be a key focus,” says LaRush. “


Jonathan Sweat will assume responsibility for the position of Seed Treatment North America based in North Carolina.


“I want to thank Jonathan Sweat for his leadership of the business over the past six years,” says Rea. “There has been tremendous change and growth within the Canadian Agricultural Solutions business and Jon has done an excellent job of advancing the organization to better support Canadian farmers and retail partners. I’d be remiss if I didn’t also thank our customers for their support through this transformational period in Canadian agriculture. I wish Jon all the best as he steps into his new role, guiding this important portfolio. I have no doubt Jon will make a meaningful impact across North America to the benefit of our customers.”


For more information about the BASF Canada Agricultural Solutions team and portfolio, visit agsolutions.ca.



About BASF’s Agricultural Solutions division

BASF Canada Agricultural Solutions, headquartered in Calgary, Alberta, has over 625 employees who work at one of three production facilities across Canada including: Lethbridge, Saskatoon, and Regina, or one of several research farms across the Canadian prairies. Agricultural Solutions is the largest division of BASF Canada Inc., working closely with the regional Agricultural Solutions team, collaborating on research and product development that benefits North American growers. To find out more about BASF Canada Agricultural Solutions, visit www.agsolutions.ca or follow us on Twitter www.twitter.com/BASFAgSolutions.


Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population while reducing environmental impacts. Working with partners and agricultural experts and by integrating sustainability criteria into all business decisions, we help farmers to create a positive impact on sustainable agriculture. That’s why we invest in a strong R&D pipeline, connecting innovative thinking with practical action in the field. Our portfolio comprises seeds and specifically selected plant traits, chemical and biological crop protection, solutions for soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we strive to find the right balance for success – for farmers, agriculture and future generations. In 2022, our division generated sales of €10.3 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.


About BASF 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.

Portrait of Bill Mathers

Media Relations contact

Tabetha Boot

Phone: 403-461-1253

Email: Tabetha.boot@basf.com


BASF Canada Agricultural Solutions
510 - 28 Quarry Park Blvd SE
Calgary, AB T2C 5P9